FAQs Archive

Q: Who is Litter Box Bob?

Litter Box Bob is a true cat lover. Some people call him “A crazy cat guy”, but at Lucy Pet Products, Litter Box Bob is crazy about Cats Incredible™ SuperKittyKataKalizmikKlumping Litter for Cats™. Litter Box Bob is on a mission to help improve the health of cats everywhere and make it easier for people to care for their cat’s litter box.

Q: Who is Lucy Pet Products™?

Lucy Pet Products, Inc. is a family owned and operated company based in Thousand Oaks, California. Our President and founder, Joey Herrick also founded the Lucy Pet Foundation, whose mission is to reduce pet overpopulation and the euthanasia of over 80,000 cats and dogs per week in the United States. “Lucy” is the name of a female Chihuahua mix who was a rescued by Joey and went on to inspire the animal charity in her name. Lucy Pet Products is a feel good fun brand. We are serious about quality and improving the lives of pets and the people who love them. Our mission is to provide the highest quality products for your pet’s health and to raise money for the Lucy Pet Foundation to help animals in need. Our products can be found in pet specialty stores across the USA and are exported worldwide.

Q: I have multiple cats. Is Cats Incredible™ good for a multi-cat household?

Yes. Cats Incredible™ is excellent for multiple cat households because our Smell Squasher™ technology stops ammonia from forming. For multi-cat households, a best practice is to have more than one litter box or use the largest litter box possible

Q: Where should I store Cats Incredible™?

We recommend storing Cats Incredible™ in a cool dry place. As this is a clumping litter, if it is exposed to water clumps will form. Keep our unique Cats Incredible™ bag spout sealed when not using it to ensure that water does not enter the bag.

Q: Why did you partner with Dow on Cats Incredible™?

Dow is driving innovations to help address many of the world's most challenging problems. They share our desire to disrupt the cat litter market with a product that effectively addresses the ammonia problem that is so harmful to cats and their owners. Dow believed they had a technology that, when added to animal applications such as cat litter, would go beyond the simple masking or neutralizing of ammonia. They undertook rigorous internal and independent external testing to confirm that, when applied according to label directions, their patent-pending odor control technology prevents ammonia formation from cat urine and prevents fecal odor. This is a performance that is not currently found in any available cat litter product on the market. Best of all, the Smell Squasher technology is non-toxic and non-hazardous to pets and humans. We are proud to partner with a leading innovator like Dow.

Q: If ammonia is a gas, why doesn’t it all evaporate from the litter box? Why is it a problem?

Ammonia (NH3) is an invisible compound gas. Cat litter is highly absorbent and can, therefore, contain ammonia even from small amounts of urine & bacteria. The biological activity of the urine and bacteria in the litter box continually generates ammonia, and regenerates ammonia, so it continually builds up in the litter box over time. Larger quantities of urine and bacteria (for example from multiple cats) can accumulate even higher over many days/weeks can pose a health risk, not only to cats but also humans; especially to the elderly, young children, pregnant women and persons with compromised immune systems or already developed respiratory ailments, like asthma. A cat may live upwards of 20 years, thus exposing it to years of using a litter box. Respiratory exposure is the most common route of ammonia exposure. If inhaled, ammonia can cause acute symptoms such as headaches, coughing, sore throat, dizziness, runny or burning nose, and a burning respiratory tract. Higher concentrations of ammonia exposure can cause bronchial conditions (such as shortness of breath, pneumonia, and asthma), pulmonary edema, and in severe cases, death in cats and humans.

Q: How many cats suffer from litter box ammonia exposure and have to visit the vet each year?

The exact number is not known. The development of the Smell Squasher technology is a new to the pet industry and veterinary community. Until now, no one ever made a connection between ammonia exposure in the litter box and health issues in cats. Since there were no previous studies on this connection, many hospital visits and illnesses were not reported or known to be caused by ammonia exposure. “Tens of thousands of cats are treated annually for these symptoms, but even worse is that many people do not bring their cat to the vet and assume these health issues are normal in cats,” said Dr. Karen Halligan DVM. Lucy Pet has brought this technology to market and has been attending professional Veterinary conferences to share the findings that the symptoms in cats of ammonia exposure include: Upper respiratory infections Panting or weakness Wet runny nose Vomiting Drooling Trembling limbs Loss of appetite Diarrhea Burns around the mouth Dull, squinting eyes Dull looking coat Hair Loss Depression Convulsions Difficulty breathing

Q: Does Cats Incredible™ use any borates in its formula?

A: No, unlike some other litters on the market, Cats Incredible litter does not contain forms of borate or boric acid. Borates and boric acid are used in such products as laundry detergent, fungicides, insecticides, and teeth bleaching chemicals. Studies have shown that borates can be irritants to the eyes and skin. Chronic exposure to borates can produce eye irritation, cough, and skin rash. Higher doses of exposure have been linked with seizures and convulsion. In some countries, including the European Union , borates are considered to be a class 1B carcinogen and mutagen and have been banned in the use of all personal and cosmetic applications. Therefore, we would not use borates in our Cats Incredible formulas.

Q: Why did Lucy Pet decide to get into the pet food business?

Our founder and President, Joey Herrick was a pioneer of natural pet foods nearly 30 years go. He developed many innovative products with unique formulations that improved the quality of pet food at a time when many pet foods were using basic quality ingredients. Always one to innovate and never copy, Joey started doing the research of what is missing in today’s diets for dogs and cats. He found that there are a lot of foods all saying the same thing in their marketing and started looking at it from a different point of view. After reading studies in human health about digestion and gut health, he learned that there are 100 million more neurons in the digestive system than we have in our spinal cord. Experts believe the digestive system does far more than to process food. University researchers call the gut the second brain. Since the basic digestive systems in humans are similar to dogs and cats, Joey decided that digestion is something that needs more attention for the health of our pets. He found the most accomplished, respected and influential animal nutritionists in the industry who had been conducting research on the importance of fiber in the health of animals. He found that the types of fiber used in foods can make a real difference, and realized this nutritional research could bring significant health benefits to dogs and cats.

Q: What makes Lucy Pet Formulas for Life™ different?

Lucy Pet is proud to work with Dr. George C. Fahey, one of the world’s leading experts in animal nutrition. Our Formulas for Life(™) diets are based on Dr. Fahey’s 40+ years experience. His extensive body of published nutrition research has established him as a bona fide expert in the pet industry worldwide. He heads our team of nutritionists to ensure our diets are precisely balanced and formulated. The beauty of Lucy Pet is the science behind our diets, so each kibble has the extensive experience of our team of nutrition experts. We go above and beyond to source quality ingredients such as French and USA-grown duck meat, US grown quinoa, pumpkin, sweet potatoes, wild Alaskan salmon, and more. Our diets focus on Gut Health by creating a healthy digestive system to feed the entire body system. It is so special we developed our P.B.F Prebiotic Balanced Fiber ™ blend with unique ingredients such as quinoa, pumpkin, and chickpeas.