FAQ Cats Incredible Litter

We are committed to helping animals by donating to the Lucy Pet Foundation, whose mission is to reduce pet overpopulation and support other animal welfare causes.

Here are some facts about Ammonia:

• Ammonia is a colorless gas
• Ammonia has a very foul odor
• Ammonia exposure is very dangerous to pets
• Humans can detect it at levels as low as 3 ppm
• Cats detect it at 1 ppm
• Ammonia is generated from a cat’s biological systems
• The smaller the pet the greater the danger
• The older the pet the greater the danger

Cats Incredible™ with Smell Squasher stops Ammonia from forming. At very low levels, Ammonia can cause eye, nose, throat, lung and skin irritation. At higher levels, it can cause nausea and vomiting, with intense burning of the eyes, nose, throat, skin and even death. With Cats Incredible™, cat owners can rest assured, knowing their cat’s litter box is providing a safe, ammonia-free environment.

• Even at low levels, just 3 parts per million (PPM) in the air, Ammonia creates a noticeably unpleasant smell.
• Despite current cat litter brands claiming odor prevention, more than 3 PPM of ammonia is often observed in the air after only a few days.
• Cats Incredible™with Smell Squasher ™stops ammonia from forming, with 0 PPM of ammonia observed in the air after more than 10 days in use.*

For cat owners looking for the best cat litter odor prevention available, Cats Incredible™ with Smell Squasher is the clear and safe choice for their furry companions.

* Independent field data from tests comparing Cats Incredible Smell Squasher technology to leading cat litter brands shows that it significantly out performs all current offerings by preventing Ammonia formation over a 10 day period of time. The odor threshold for humans is just 3 parts per million (PPM) of Ammonia in the air.

Many cats end up in shelters because of litter box behavior issues. Since cats can detect ammonia almost immediately when it forms, high levels of ammonia can deter cats from using a soiled litter box. Cats Incredible™ prevents ammonia from forming, when used as directed, to keep cats using the litter box.

The package is a two-handled, bag with a side spout for the easy pour of litter. Both handles are ergonomically reinforced for comfort. The bag is also recyclable and non-pollutant. The bag for Cats Incredible™ was designed by our Founder, Joey Herrick and our Director of Marketing & Development, Betsy Martin and has been patented around the world because of its unique design and function.

Ricky the Rescue Cat is the inspiration behind Cats Incredible™ SuperKittyKataKalizmikKlumping Litter for Cats™! Ricky was rescued from a high kill shelter in Los Angeles and went on to star in a Super Bowl Sunday TV commercial for the Lucy Pet Foundation to raise awareness about the high rate of euthanasia of pets, especially in cats. Ricky was the cat who blocked the pass in the football spot. Each week, 80,000 cats and dogs are euthanized due to overpopulation. Ricky the Rescue is on a mission to help address the overpopulation of homeless pets. Today Ricky the Rescue is a rising star online with a loyal following on Facebook, Twitter and Instagram. Ricky is a highly discerning and hard working Spokescat of the Lucy Pet Foundation and does quality assurance for Lucy Pet Products.

No, you should never flush or dispose of Cats Incredible™ litter in a toilet or down any drain.

Safety and reliability are two of Lucy Pet Product’s highest priorities. Cats Incredible™ Smell Squasher technology is first and foremost formulated with the safety of pets. Cats Incredible™ Smell Squasher is non-toxic, non-hazardous and completely safe for pets. In addition, you can rest assured knowing that Cats Incredible™ Smell Squasher is not an acute oral or dermal toxicant, irritant, sensitizer, genotoxic, or a carcinogen. Unlike some major grocery store brands of litter, Cats Incredible™ DOES NOT contain Borates, rated as a reproductive toxicant in Europe. Lucy Pet Products does not use any Borates in any of our formulas.

Yes. Cats Incredible™ is used and recommended by leading Veterinarians because its prevention of potentially toxic ammonia in the litter box. The renowned Veterinarian and Author Dr Karen ‘Doc Halligan”, DVM serves as Chief Veterinary Officer for Lucy Pet Foundation and Lucy Pet Products. After studying the results of the third party field tests on our litter, and using it with her own cats, Doc Halligan has endorsed Cats Incredible™ primarily because it helps eliminate ammonia exposure as a potential cause of upper respiratory infections in cats.

Cats Incredible™ is available in Unscented and Lavender formulas, in 14lb and 25lb bags.

Exposure to Ammonia in cats may include the following:

• Panting or weakness
• Wet and runny nose
• Drooling
• Vomiting
• Trembling limbs
• Loss of appetite
• Diarrhea
• Dull, squinting eyes
• Dull looking coat
• Hair loss
• Depression
• Convulsions
• Difficulty breathing
• Burns around the mouth
• Coughing

Our Lavender formula includes a light lavender scent. We DO NOT use a heavy fragrance (like most brands) to cover up the ammonia smell in the litter box because our Smell Squasher™ eliminates ammonia from ever forming. We found that cats enjoy the level of fragrance we use in our Lavender formula. The Unscented formula has no scent or fragrance.

Cats Incredible™ SuperKittyKataKalizmikKlumping Litter for Cats™ is proudly made in the USA.

Cats Incredible™ litter is made with natural Sodium Bentonite, from the USA. It also contains a patent-pending pet-safe technology we call Smell Squasher™to stop ammonia from forming. The lavender formula also includes a light lavender scent.

Sodium Bentonite Clay is a safe, non-toxic, natural substance from the earth composed of aged volcanic ash. The name comes from the largest known deposit of Bentonite Clay located in Fort Benton, Wyoming. Sodium Bentonite easily absorbs water rapidly, similar to a highly porous sponge.

Ammonia can be toxic to cats and to you. It is formed from natural chemical reactions between enzymes from bacteria, which come from feces, plus urea from your cat’s urine. Our Smell Squasher technology prevents this reaction, stopping this actually prevents the ammonia from forming, when used as directed. Smell Squasher technology does not mask, absorb, nor neutralize ammonia like other litter brands currently on the market.

The patented-pending, breakthrough Smell Squasher technology stops ammonia from forming. This is the major cause of odor in cat litter boxes. This, in conjunction with the superior variety of Sodium Bentonite we use ensures that your home will not have that unpleasant ammonia smell that people often associate with cats.

Safety and reliability are two of Lucy Pet Product’s highest priorities. Cats Incredible™ Smell Squasher technology is first and foremost formulated with the safety of pets. Cats Incredible™ Smell Squasher is a proprietary, patent-pending technology that is non-toxic, non-hazardous and completely safe for pets. In addition, you can rest assured knowing that Cats Incredible™ Smell Squasher is not an acute oral or dermal toxicant, irritant, sensitizer, genotoxic, or a carcinogen.

There are no findings for oral toxicity nor internal organ damage from exposure to cat’s ingesting Cats Incredible™ with Smell Squasher via licking residual particles from their paws.  In fact, due to the elimination of ammonia from the litter box and the reduction of dust to less than 0.1% all cats using Cats Incredible™ litter with Smell Squasher should now be exposed to much healthier environments than ever before.

Since Cats Incredible™ with Smell Squasher stops Ammonia from forming, if there is ammonia present, it would indicate that your cat has a bladder infection. You should contact your veterinarian immediately.

No. Cats Incredible™ does not expire.

Yes, scoop out clumps and any solid waste at least once a day and add more litter as needed to maintain 3″ depth in the box.

Anytime you handle soiled litter or pet waste, you should follow good hygiene practices to wash your hands thoroughly with warm water and soap. In particular, pregnant, nursing or immunosuppressed persons should use good cleanliness and safety practices when handling soiled litter or pet waste. Cat feces can transmit a disease called toxoplasmosis. Consult your physician for more information.

We recommend to scoop your litter box daily, replacing litter as needed to maintain approximately 3” in the box at all times. We suggest a complete replacement of litter, once per month. At this time, be sure to thoroughly clean your litter box with a mild blend of water and bleach to disinfect the litter box.

No. Lucy Pet Products does not test any of its products on animals. We allow our own pets to use our products as we develop and perfect them.

As part of their instinct, cats will groom themselves, and may ingest a small quantity of particles from their environment, including clay, which does not harm animals in these small quantities. However, in the rare instance that your pet ingests an abnormally large volume of clay litter, we recommend that you contact your veterinarian.

Our products are available through pet specialty retail stores and online from our own website LucyPetProducts.com, Amazon.com and Chewy.com

Cats Incredible is safe for other pets that would use a litter box, such as ferrets or rabbits. Consult your veterinarian for questions about your specific pet type.

No. In order for our Smell Squasher technology to perform properly, it should not be blended with any other litter.

Cat experts agree that if you have multiple cats, the ideal situation would be to maintain multiple litter boxes. If that is not an option, be sure to choose the largest litter box that you can find. Also, be sure to scoop at least once per day, and more frequently if you have more than two cats.

While developing Cats Incredible™, Lucy Pet Products conducted extensive field trials of virtually every litter available on the market. We also studied third party research about litters made from “food” products (corn, wheat, walnuts, etc). The data shows that these forms of litter decay, have a higher rate of mold and bacteria and also attract insects. These forms also do not perform as well as clumping clay to contain cat waste.

Cat waste contains bacteria and can contain toxoplasmosis that is not suitable to be buried in your backyard. Cat waste will drain and leech into the water table, ocean run-off, etc, and could introduce concentrated levels of harmful waste into the environment. Regardless of what you may read on some alternative litter brands websites, never dump your used cat litter into your flowerbed, yard or toilet.

Quite simply, clumping clay is the best material for maximum absorbency, tightest clump, and ability to manage pet waste. The majority of cat parents prefer a clumping clay litter because of its performance, this is why we selected the highest quality, select variety of Sodium Bentonite to be use in our Cats Incredible™ formulas.

Yes.  We have carefully chosen to work with suppliers who follow a process known as ongoing reclamation to obtain the sodium bentonite clay.

As the clay is obtained, topsoil and subsoil are replaced to create a healthy layer bed that enables reclamation and seeding. With the help of environmental specialists, they ensure that native pasture grasses are planted to help vegetation and ground cover for small animals, birds, and insects, as well as to become productive for farming or ranching. Layers of new soil are specially contoured to blend in with the natural topography of the area. Often, this process actually improves the surface area for wildlife for better feeding, grazing or nesting opportunities. Additionally, the molecule in our Smell Squasher technology breaks down in the presence of ozone from the atmosphere and will not contaminate the earth in any way.

As a California-based company, Lucy Pet Products cares very deeply about the environment. We selected a partner to provide Sodium Bentonite who has an outstanding environmental record. The clay we source is carefully procured with procedures that preserve and protect the environment, with special care to reclaim the land to an even better state than prior to the extraction of clay.

Thanks to feline instinct, most adult cats only need to learn where the new litter box is located. First, be sure to completely empty your litter box and clean it thoroughly, with antimicrobial soap or bleach solution. We recommend one litter box per cat. Confining your cat to a small room initially is the best way to foster good litter box habits. Make sure the litter box contains enough litter for digging and burying—about three inches of Cats Incredible™ is ideal. Scoop the box of solid waste and clumps at least once per day.

Yes, Cats Incredible™ is available worldwide. Click here for a list of International Distributors.

Litter Box Bob is a true cat lover. Some people call him “A crazy cat guy”, but at Lucy Pet Products, Litter Box Bob is crazy about Cats Incredible™ SuperKittyKataKalizmikKlumping Litter for Cats™.  Litter Box Bob is on a mission to help improve the health of cats everywhere and make it easier for people to care for their cat’s litter box.

Lucy Pet Products, Inc. is a family owned and operated company based in Thousand Oaks, California. Our President and founder, Joey Herrick also founded the Lucy Pet Foundation, whose mission is to reduce pet overpopulation and the euthanasia of over 80,000 cats and dogs per week in the United States. “Lucy” is the name of a female Chihuahua mix who was a rescued by Joey and went on to inspire the animal charity in her name. Lucy Pet Products is a feel good fun brand.  We are serious about quality and improving the lives of pets and the people who love them. Our mission is to provide the highest quality products for your pet’s health and to raise money for the Lucy Pet Foundation to help animals in need. Our products can be found in pet specialty stores across the USA and are exported worldwide.

Yes. Cats Incredible™ is excellent for multiple cat households because our Smell Squasher™ technology stops ammonia from forming.  For multi-cat households, a best practice is to have more than one litter box or use the largest litter box possible

We recommend storing Cats Incredible™ in a cool dry place. As this is a clumping litter, if it is exposed to water clumps will form. Keep our unique Cats Incredible™ bag spout sealed when not using it to ensure that water does not enter the bag.

Dow is driving innovations to help address many of the world’s most challenging problems. They share our desire to disrupt the cat litter market with a product that effectively addresses the ammonia problem that is so harmful to cats and their owners. Dow believed they had a technology that, when added to animal applications such as cat litter, would go beyond the simple masking or neutralizing of ammonia. They undertook rigorous internal and independent external testing to confirm that, when applied according to label directions, their patent-pending odor control technology prevents ammonia formation from cat urine and prevents fecal odor. This is a performance that is not currently found in any available cat litter product on the market. Best of all, the Smell Squasher technology is non-toxic and non-hazardous to pets and humans. We are proud to partner with a leading innovator like Dow.

Ammonia (NH3) is an invisible compound gas. Cat litter is highly absorbent and can, therefore, contain ammonia even from small amounts of urine & bacteria. The biological activity of the urine and bacteria in the litter box continually generates ammonia, and regenerates ammonia, so it continually builds up in the litter box over time. Larger quantities of urine and bacteria (for example from multiple cats) can accumulate even higher over many days/weeks can pose a health risk, not only to cats but also humans; especially to the elderly, young children, pregnant women and persons with compromised immune systems or already developed respiratory ailments, like asthma.

A cat may live upwards of 20 years, thus exposing it to years of using a litter box. Respiratory exposure is the most common route of ammonia exposure. If inhaled, ammonia can cause acute symptoms such as headaches, coughing, sore throat, dizziness, runny or burning nose, and a burning respiratory tract. Higher concentrations of ammonia exposure can cause bronchial conditions (such as shortness of breath, pneumonia, and asthma), pulmonary edema, and in severe cases, death in cats and humans.

The exact number is not known. The development of the Smell Squasher technology is a new to the pet industry and veterinary community. Until now, no one ever made a connection between ammonia exposure in the litter box and health issues in cats.
Since there were no previous studies on this connection, many hospital visits and illnesses were not reported or known to be caused by ammonia exposure. “Tens of thousands of cats are treated annually for these symptoms, but even worse is that many people do not bring their cat to the vet and assume these health issues are normal in cats,” said Dr. Karen Halligan DVM.

Lucy Pet has brought this technology to market and has been attending professional Veterinary conferences to share the findings that the symptoms in cats of ammonia exposure include:

• Upper respiratory infections
• Panting or weakness
• Wet runny nose
• Vomiting
• Drooling
• Trembling limbs
• Loss of appetite
• Diarrhea
• Burns around the mouth
• Dull, squinting eyes
• Dull looking coat
• Hair Loss
• Depression
• Convulsions
• Difficulty breathing

A: No, unlike some other litters on the market, Cats Incredible litter does not contain forms of borate or boric acid. Borates and boric acid are used in such products as laundry detergent, fungicides, insecticides, and teeth bleaching chemicals.  Studies have shown that borates can be irritants to the eyes and skin. Chronic exposure to borates can produce eye irritation, cough, and skin rash.  Higher doses of exposure have been linked with seizures and convulsion.  In some countries, including the European Union, borates are considered to be a class 1B carcinogen and mutagen and have been banned in the use of all personal and cosmetic applications.  Therefore, we would not use borates in our Cats Incredible formulas.